Commissioned by WBDC, we enthusiastically embraced the task of designing a bespoke typeface in logotype. Proudly crafted this brand identity and visual direction of the website. The visual identity is underpinned by a commitment to clarity and functionality. Every element is crafted with purpose, embodying the principles of Swiss design known for its neutrality and readability. At the heart of the typography stands Aeonik, a british typeface that is modern and versatile. Its geometric structure and clean lines ensure legibility and convey a sense of efficiency and innovation. Central to this refreshing rebrand is the iconic British racing green, a color steeped in heritage and synonymous with performance.